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Well, Romney trails the president on a number of measures, but if voters vote their pocketbooks come November, the findings can't be welcomed for the White House.

See, "Obama holds key leads on Romney, as economy malaise looms over reelection bid":

With the general-election campaign beginning to take shape, President Obama holds clear advantages over Mitt Romney on personal attributes and a number of key issues, but remains vulnerable to discontent with the pace of the economic recovery, according to a new Washington Post-ABC News poll.

Obama has double-digit leads over the likely Republican presidential nominee on who would do a better job of protecting the middle class, addressing women’s issues, handling international affairs and dealing with health care.

On personal traits, the president’s edge is even bigger: He has a better than 2-to-1 advantage as the more friendly and likable of the two, and nearly that margin as “more inspiring.”

Romney faces a huge deficit among female voters, one that more than negates his advantage among men and represents one of the biggest challenges he and his advisers face as they turn toward the November election. Obama’s edge among women gives him a clear lead among all registered voters in a matchup with Romney.

But on the two most pressing issues of the campaign — the economy and jobs — the contest is considerably more competitive, with about as many trusting Romney on the issues as Obama. Despite positive economic indicators, Americans remain deeply pessimistic about the overall direction of the country and largely consider the economy still mired in a recession. The Romney campaign is hoping to take advantage by making the contest about Obama’s performance on these key concerns.

Obama’s overall approval rating stands at 50 percent, but he draws negative marks on how he has dealt with the economy and the recent increase in gasoline prices. Nearly half of all Americans say his handling of the economy is a major reason to oppose his reelection; far fewer see it as a big reason to support his bid....

Obama has argued that the economy is recovering, if slowly, but pessimism remains pervasive nearly four years after the economic collapse. An overwhelming majority of Americans — 76 percent — say the economy is still in recession, an assessment that is shared across partisan, ideological, racial, income and gender lines.

Moreover, as many Americans say their local economy is not even starting to get better as say the situation is improving.
Keep reading.

And see the Los Angeles Times, "Poll: Swing voters lean to Obama but identify closer with Romney":
Global Strategy Group surveyed 1,000 self-identified independent likely voters from March 8 through March 18 in Colorado, Florida, Iowa, Michigan, North Carolina, New Hampshire, New Mexico, Nevada, Ohio, Pennsylvania, Virginia and Wisconsin. The survey included only people who voted in the 2008 presidential election.  The margin of error for swing independents was plus or minus 5.1 percentage points.

The poll found that the “fairness argument,” which some Democrats have advocated as a message for the 2012 election, does not resonate with swing independents. This segment of voters does not consider income inequality a top concern, they generally think the existing system is fair, and they view themselves as haves, not have-nots.

Their top economic concerns are the deficit, growth and jobs, not economic equality.

Asked what was the most important way to make the economy stronger, 55% said providing “more economic opportunity for Americans to succeed through hard work.” Just 19% said “create more economic security so all Americans can withstand life’s misfortunes.”

“No matter what definition of fairness one chooses, swing independents are not wooed by a fairness message – rather, it often seemed to skirt their deepest economic concerns,” Diggles and Erickson wrote.

Instead, they argued, an effective message with swing independents would focus on an opportunity theme. Fifty-one percent of swing independents said they would select a candidate who argues that the country needs an economy based on opportunity while 43% said they would choose the candidate who argues for an economy based on fairness.
Well, there you go.

It's "game on," alright. Things are shaping up quite well for the GOP, actually.

More on this later...

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